Make sure the eggs are fresh. Fresh eggs have a thicker white and hold their shape better when poaching.
Crack the eggs into a cup before tipping it into the pan.
The water in the pan should be at least 5cm deep. Add a dash of vinegar to the water
Drop the egg into the simmering water. Do not allow the water to boil. Cook for 3-4 minutes until the white has set and the yolk cooked to your liking.